'Feel Good' still and sparkling fruit water packaging redesign

This project was a part of my studies at Interactive Design Institute and the University of Hertfordshire. The brief was to redesign the current packaging for a range of still and sparkling fruit water drinks 'Feel Good'. The brief had asked to focus on the audience, who are the modern young professionals as well as those who like to eat and drink great quality products; in addition, it asked to avoid altering the bottle shape and size.

Below are the outcomes for the project. My main idea was to enlarge the logo and make the label more coherent with the bottle's contents. I added illustrations and watercolour effects to enforce the human element as well as the feel of a home made, high quality product.