Adva

Adva is a fictional beach ware brand I had created for one of the modules I took at the Interactive Design Institute and the University of Hertfordshire; it is my response to the negotiated project brief which involved choosing a theme that would resonate through the brand identity and product.

Adva is a name that originates from the Middle East; it means 'ripple'. It conveys the idea of the modern beach culture while retaining its regional history.

Below are the outcomes, which include the brand identity, the application of the brand's elements to a range of materials, the product it offers and its website as well as its marketing promotional images.

 

 

 

'Feel Good' still and sparkling fruit water packaging redesign

This project was a part of my studies at Interactive Design Institute and the University of Hertfordshire. The brief was to redesign the current packaging for a range of still and sparkling fruit water drinks 'Feel Good'. The brief had asked to focus on the audience, who are the modern young professionals as well as those who like to eat and drink great quality products; in addition, it asked to avoid altering the bottle shape and size.

Below are the outcomes for the project. My main idea was to enlarge the logo and make the label more coherent with the bottle's contents. I added illustrations and watercolour effects to enforce the human element as well as the feel of a home made, high quality product.

'Heroes and Heroines' promo posters project

As part of my studies at the Interactive Design Institute and the University of Hertfordshire I had done a project on creating a series of promotional posters for a 'Heroes and Heroines' campaign.

The brief was to chose those I could identify as Heroes and Heroines and then create a series of posters for public attention to the subject.

My choice of Heroes and Heroes was the labourers who have played a critical role in building the beautiful United Arab Emirates to what it is at the moment. My posters focused on playful use of text and general wordplay to deliver the messages to the public. The idea was to recreate famous landmark of the country from text. Below are the final outcomes as well as some of the options for their application in the real environment.

 

Arcadian Apparel branding project

Arcadian Apparel (arcadianapparel.com) is one of the clients I had designed a brand for as the Artistic Director and Graphic Designer at Black Iris (blkiris.com).

The project included creating a brand identity, product packaging, monitor the website designs, shoot the promotional fashion shoot for the upcoming collection, design the look book for the launch collection as well as be the final designer of their product (customised T-shirts).

Below are the examples of work that was created by me for this amazing brand.

'Stream' Ubuntu mobile phone and its packaging design

One of the projects I have done while obtaining my degree at the Interactive Design Institute and the University of Hertfordshire was creating a project by carefully considering a subject of my choice and then building a design brief around it.

I am incredibly passionate about technology and mobile phones in particular. It was only clear to me that designing a mobile phone shell from scratch and coming up with two choices of packaging would be the right thing to do which would guarantee an interesting experience in the process.

Below are my two approaches to the brief; I have created and designed a mobile phone that would theoretically run then just announced Ubuntu Mobile OS, its packaging that consisted of a box with a 'Breeze' usage booklet, safety booklet, headphones and a charging plug.