'Azure' booklet

'Azure' booklet is a part of my Final Major Project at Interactive Design Institute. The brief was to create a themed limited edition hamper for Fortnum & Mason (fortnumandmason.com). One of the themes was Aviator, which is what I had picked for the project. This booklet is a part of the outcome items I had to design.

The 'Azure' logo is inspired by the shapes of cockpit instruments (particularly gauge) as well as the shape of an aircraft's fuselage when looked at from front or back. It was important for me to use the deep blue colour for the logo in order to evoke the memory of flying high above and the general image one sees when traveling by air. 

The booklet was designed to tell a short yet informative story about the two parts of aviation history; I was very careful with how much text I would use as, generally, majority of consumers prefer to read less when browsing through a luxury item booklet. I used and then edited images that I purchased from Shutterstock (shutterstock.com) to help me tell the story as I believe one is far more attracted to great photography and is more likely to actually read the content inside the booklet. 

Finally the booklet uses Varnish technique on the logo on the cover. I picked this technique as I believe it is the most efficient in leaving a great visual impact when one tries to use a logo on a photograph. 

Below are two mockups of the booklet as well as the inside pages.